NBC Invents War-o-tainment
Demand a more accurate picture of war by signing the petition to NBC below.
NBC has created an entertainment show that breaks new ground. “Stars Earn Stripes”is co-hosted by retired U.S. general Wesley Clark. NBC promoted the show during its Summer Olympics telecast as the next big sporting event. But the sport it’s exhibiting is war.
On “Stars Earn Stripes,” celebrities pair-up with members of the U.S. military to compete at war-like tasks, including “long-range weapons fire.” Only there isn’t any of the killing or dying.
Our wars kill huge numbers of people, primarily civilians, and often children and the elderly. NBC is not showing this reality on its war-o-tainment show any more than on its news programs. Other nations’ media show the face of war, giving people a very different view of war-making.
In the United States, our tax dollars are spent by the billions each year marketing the idea that war is a sport and associating the military with sporting events. Media companies like NBC are complicit in the propaganda.
While 57% of federal discretionary spending goes to the military, weapons makers can’t seem to get enough of our tax dollars. In the spirit of transferring veterans’ care to the realm of private charity, “Stars Earn Stripes” will give prize money each week to “military-based charities” in order to “send a message.” We have our own message that we will be delivering to NBC: Dont lie to us.
One of NBC’s corporate parents, General Electric, takes war very seriously, but not as human tragedy — rather, as financial profit. (GE is a big weapons manufacturer.) A retired general hosting a war-o-tainment show is another step in the normalization of permanent war.
Please sign this short petition to NBC:
Your entertainment show “Stars Earn Stripes” treats war as sport. This does us all a disservice. We ask that you air an in-depth segment showing the reality of civilian victims of recent U.S. wars, on any program, any time in the coming months. (StarsEarnStripes.org has provided a few resources to help you with your research.)
18462 total signers.
Nine Nobel Peace Laureates Call on NBC to Cancel “Stars Earn Stripes”
An Open Letter to Mr. Robert Greenblatt, Chairman of NBC Entertainment, General Wesley Clark (ret.), Producer Mark Burnett and others involved in “Stars Earn Stripes”:During the Olympics, touted as a time for comity and peace among nations, millions first learned that NBC would be premiering a new “reality” TV show. The commercials announcing “Stars Earn Stripes” were shown seemingly endlessly throughout the athletic competition, noting that its premier would be Monday, August 13, following the end of the Olympic games.That might seem innocuous since spectacular, high budget sporting events of all types are regular venues for airing new products, televisions shows and movies. But “Stars Earn Stripes” is not just another reality show. Hosted by retired four-star general Wesley Clark, the program pairs minor celebrities with US military personnel and puts them through simulated military training, including some live fire drills and helicopter drops. The official NBC website for the show touts “the fast-paced competition” as “pay[ing] homage to the men and women who serve in the U.S. Armed Forces and our first-responder services.”
It is our belief that this program pays homage to no one anywhere and continues and expands on an inglorious tradition of glorifying war and armed violence. Military training is not to be compared, subtly or otherwise, with athletic competition by showing commercials throughout the Olympics. Preparing for war is neither amusing nor entertaining.
Real war is down in the dirt deadly. People—military and civilians—die in ways that are anything but entertaining. Communities and societies are ripped apart in armed conflict and the aftermath can be as deadly as the war itself as simmering animosities are unleashed in horrific spirals of violence. War, whether relatively short-lived or going on for decades as in too many parts of the world, leaves deep scars that can take generations to overcome – if ever.
Trying to somehow sanitize war by likening it to an athletic competition further calls into question the morality and ethics of linking the military anywhere with the entertainment industry in barely veiled efforts to make war and its multitudinous costs more palatable to the public.
The long history of collaboration between militaries and civilian media and entertainment—and not just in the United States—appears to be getting murkier and in many ways more threatening to efforts to resolve our common problems through nonviolent means. Active-duty soldiers already perform in Hollywood movies, “embedded” media ride with soldier in combat situations, and now NBC is working with the military to attempt to turn deadly military training into a sanitized “reality” TV show that reveals absolutely nothing of the reality of being a soldier in war or the consequences of war. What is next?
As people who have seen too many faces of armed conflict and violence and who have worked for decades to try to stop the seemingly unending march toward the increased militarization of societies and the desensitization of people to the realities and consequences of war, we add our voices and our support to those protesting “Stars Earn Stripes.” We too call upon NBC stop airing this program that pays homage to no one, and is a massive disservice to those who live and die in armed conflict and suffer its consequences long after the guns of war fall silent.
Jody Williams, Nobel Peace Prize, 1997
Archbishop Desmond Tutu, Nobel Peace Prize, 1984
Mairead Maguire, Nobel Peace Prize, 1977
Dr. Shirin Ebadi, Nobel Peace Prize, 2003
President José Ramos-Horta, Nobel Peace Prize, 1996
Adolfo Pérez Esquivel, Nobel Peace Prize, 1980
President Oscar Arias Sanchez, Nobel Peace Prize, 1987
Rigoberta Menchú Tum, 1992
Betty Williams, Nobel Peace Prize, 1977